Maja LOVE
Executive Leadership & Transition Coach

MBA | Executive Leadership Coach | Certified Transformational Life Coach | Certified Business & Grief Coach | Former Founder

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I work with high-performing leaders navigating growth, pressure, transition, and personal transformation.

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If you carry responsibility for others while quietly carrying a lot yourself — you’re in the right place.

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I Wasn’t Supposed to Make It Here

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Born to teenage parents and raised in one of Reykjavík’s toughest neighborhoods, resilience was not optional — it was survival.

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I became the first in my family to attend university, studied abroad, earned a degree in Interior Architecture and later an MBA in Management. I built businesses, designed systems, and led initiatives across industries.

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From early on, I learned to see both structure and soul — strategy and psychology.

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But success doesn’t exempt you from being human.

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And leadership doesn’t protect you from collapse.

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My Work Is Grounded in Lived Agency

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My transformation did not begin with tragedy. 

It began in childhood — in the quiet realization that no one was coming to rescue me.

I learned early that if my life was going to change, I would have to change it.

That awareness shaped everything.

I pursued education relentlessly.
I built businesses.
I created opportunities.
I designed a future that did not resemble my beginnings.

Long before loss, I was already doing this work — guiding others through reinvention, leadership growth, and conscious self-design.

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Life later tested everything I believed.

Burnout. Betrayal. Reinvention. Motherhood under pressure. And eventually, the sudden death of my husband of 28 years — a fellow leader and partner in life.

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Grief did not create my strength.

It refined it.

It stripped everything down to what was essential.
It sharpened my ability to sit with complexity without flinching.
It deepened my capacity to hold both strategy and sorrow in the same room.

And it confirmed something I had long observed in leaders:

High performers don’t break because they’re weak.
They break because they’ve been strong for too long.

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What I Actually Do

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Since 2008, I’ve coached founders, executives, creatives, and decision-makers across industries and continents.

 

My clients come to me when:

 

• The pressure is high and the stakes are real

• Growth is stretching their identity

• Burnout is creeping in quietly

• A marriage, company, or life chapter is shifting

• They are succeeding externally but desiring more alignment internally

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I work at the intersection of:

 

• Executive leadership

• Emotional regulation

• Transition and identity

• Grief and post-traumatic growth

• Strategic clarity

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This is not performance coaching.

 

It is leadership from the inside out.

 

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Why Leaders Choose Me

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Because I understand both the boardroom and the breakdown.

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I bring:

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• MBA-level strategic thinking

• Trauma-aware depth

• 18+ years of transformational coaching experience

• Creative systems design thinking

• Real-life resilience

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I have sat with CEOs before investor calls.

Founders before exits.

Widowers before funerals.

Leaders before they decided whether to stay or walk away.

I’m here to help you think clearly, feel honestly, and lead consciously.

Motivation fades.
Clarity endures.

When you see clearly, you move differently.

That’s the work.

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For the Leader Who Feels the Weight

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For the leader who carries the company and the family.

For the human rebuilding after loss.

For the visionary who feels growth reshaping identity.

 

You don’t need another tactic.

 

You need clarity.

Regulation.

Alignment.

Truth.

 

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Coaching Changed My Life

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A coach once saw potential in me I couldn’t yet name. That perspective changed my trajectory entirely.

 

Now I offer that same recalibration to leaders who are ready to evolve — not just perform.

 

You design your life.

You lead from the inside out.

You don’t have to do it alone.

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Let’s Build What’s Next

 

If you are navigating growth, pressure, or profound transition — and want to do it consciously —

 

This work is for you.

 

Welcome to CoachMaja.com.

Lead with heart.

Build with clarity.

Live awake.

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