I wasn’t supposed to make it here.

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Born to teenage parents and raised in one of Reykjavík’s toughest neighborhoods, I grew up in a world where survival came before dreams. Resilience wasn’t a mindset, it was a requirement. I was the eldest of six, the first in my family to attend university, and eventually studied abroad, earning a degree in Interior Architecture and an MBA in Management.

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From a young age, I saw the world through both a creative and strategic lens. I built businesses. I designed spaces. I designed seminars. I designed artefacts. I pushed boundaries. But even as I hit external milestones, I carried a deeper knowing: being human is hard. Being a leader while human is even harder.

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My own transformation didn’t begin with success, it began with pain.

I walked through burnout, betrayal, motherhood, reinvention, and unimaginable grief. The sudden death of my husband, my partner of 28 years and a fellow leader, shattered my world. But it also cracked me open. Grief became the fire that forged a deeper calling: to serve others not just as a coach, but as a witness to their becoming.

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I am Maja LOVE

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Transformational Life & Leadership Coach.
Mother. Widow. Visionary. Explorer of the human spirit.

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Since 2008, I’ve coached leaders, founders, creatives, and change-makers across the globe. My clients come to me for clarity, for truth, for the kind of insight that cuts through the noise. They come to remember who they are, and who they’re becoming.

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I’ve walked beside those scaling companies, carrying grief, rebuilding marriages, exiting ventures, confronting burnout, and reimagining legacy. Whether you’re in hypergrowth or heartbreak, leading teams or losing your footing, I’m here to hold space for all of it.

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Coaching Changed My Life

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That’s why I do this work.

My own coach saw potential in me I couldn't yet name, and it rerouted my entire life path. I now offer that same life-altering perspective to those who need a place to land, feel, recalibrate, and rise.

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You design your life. You lead from the inside out. But you don’t have to do it alone.

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Coaching is not just about performance, it’s about being real with yourself and with others. It’s about choosing evolution over ego, honesty over hustle, alignment over approval. I’m not here to force anything. I’m here to hold the mirror while your inner blueprint reveals itself.

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I’m Not Just a Coach

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I’m a Conduit, a Confidante, and a Champion of Your Becoming.

I bring a rare mix of business strategy, creative vision, and soul-centered insight to the table. I’m a Certified Transformational Life Coach, Business Coach, and Grief Coach. An Interior Architect. An MBA. A founder. A mother. A woman who’s lived many lives across two continents, splitting time between the stark beauty of Iceland and the expansive light of Arizona since 1995.

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I’ve seen the masks. I’ve witnessed the meltdowns. I’ve sat with the silence behind the title. And I still believe, no matter what you’ve been through or where you’re headed, there’s a more powerful, more authentic version of you waiting to emerge.

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For the Visionary Who Feels the Weight

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For the Man Who Carries It All
For the Woman Ready to Reclaim Herself
For the Leader Longing to Feel Again

This space is for you.

You’re not here by accident. You’re here because something in you is ready. Ready for more honesty. More freedom. More aliveness. You’re ready to stop performing leadership and start living it.

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Let’s build something real - starting with you

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Because the truth is:
✨ You are the Creator.
✨ You design you.
✨ And you’re not meant to do it all alone.

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Welcome to CoachMaja.com.

Lead with heart.

Create lasting impact.

Live wide awake.