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Design your LIFE 
from the inside - out!

You design your life... 

You are “the boss”.

You are the creator! 

I transform lives...

and "YOU" are my material.

As a Transformational Life & Business Design Coach to entrepreneurs, leaders and creators since 2007,

my role is "simply" to be a conduit and witness to greatness unfolding.

In a world where anyone can pretend to be who they say they are, I have nothing to prove.  

A single life transformed starts a butterfly effect, and this is a gift of love that I love to witness.


There is no script or manual, no gurus, and no saviours. In your speaking, your blueprint is revealed. 

Self-reflective exercises are aplenty, and many can be helpful, but "YOU" are still a unique creation of your own being,

and making. You are likely not a cookie-cutter-approach type of a person or leader, now are you?  

Personally and professionally, "YOU" decide how "YOU" grow and evolve... and also at what pace. 

The thing is; people do not change for other people. People only change for themselves!

Personal and professional leadership is a choice. Nobody is coming to save "you" but YOU!

How YOU wish to grow and evolve as a leader in your own Life and Business is entirely your choice! 

Everything is a essentially a choice. In the end, it's always just going to be "you" against "you"...

But, YOU do not necessarily have to go at it alone!


This is where "coaching" comes in...

I help leaders transform & transition in their personal & professional development, with greater ease & focus.

That is my "job". 

Coaching is a choice of creating a supportive partnership with another. A non-conditional coaching partnership is based on the premise, and conscious intent of helping "YOU" to more easily, and creatively "design" your life and business from the inside-out! The gift inherent of working with a greatly matched, and supportive coach is personal and professional growth and evolution, greater clarity, insight, personal conviction and power!

My coaching is not for the faint of heart. I have no patience pussy-footing around issues. I love to get to the core.

YOU invite growth and evolution into your BEing by being receptive to growth and evolution, and by being open to deeply, reflective questioning, and to creative and candid conversations. An authentic coach is your "buddy" - but not in a way you may be used to. In a coaching partnership, the coach only gives to the relationship (insights, ideas, perspectives...), whereas the client can give and take. In contrast, healthy friendships are two-way streets as there is intended to be an equilibrium in what each person contributes, and how each person benefits from the relationship.

You WANT coaching because YOU WANT CLARITY & RESULTS! For YOU, your Life & your Business!

Coaching is proven to give executives results, both faster and easier than if one were to go at it "alone". 

A Metrix Global study found that executive coaching has a 788% return on investment (ROI) based on factors including increases in productivity and employee retention. But, who's counting?

And WHO is the right coach for YOU?

Is it ME? Or someone else? 

A transformational coach aims to be your partner in revealing your own inner wisdom back to YOU!

A great coach is not your guru, but rather someone who helps you meet your own inner guru.

Why do I coach?

It is my belief, and frequently witnessed phenomenon that; every human has the innate power to transform their own existence, and create inner and outer alignment. Co-creative and open-minded conversations based in acceptance, and understanding, with an eternal focus on potential and possibilities, lead us to greater heights in personal and professional development, and empower us on our leadership journeys. "No man is an island" as those who thrive tend to have the company, and comfort of others. I love "holding space" for another person, as much as I appreciate receiving a "space of acceptance" for my Self. I do not pretend to have all the answers. I am not a guru. Nobody is. I am simply eternally open to endless positive possibilities. As a design and business major (prior to becoming a Certified Transformational Life Coach),

I tend to view everything as a "design project"; our surroundings, businesses, relationships (to self and others), career trajectory, succession planning, personal outlook, mindset, perspective... and so on, and so forth.

YOU are already "a designer of a Life"... whether intentionally or reactively so.

For a coach, and a designer, the energetic exchange of creativity and transformation inherent in coaching conversations becomes a "way of being" in the world. Coaching is an infinite loop of giving, receiving, letting go and sweet surrender. Coaching is who I AM as in how I show up in the world. Who else is one to be but one Self?

Life Design Coaching


Approaching our lives and business's as a design project is a creative, iterative, and human-centered problem-solving methodology that can be applied to navigate change, and transitions throughout life. Whether by creative and intentional means, or by reactionary measures; YOU are already designing your Life & Business. What if you were to truly, and consciously approach your Life as a "design project"?

If you had a coach to partner with would you choose to create your own clarity?

Would "you" get to where you are meant to go, faster and easier than if you were to go at it alone?

Would your leadership journey begin to appear CLEARER? 



What do YOU want?

"What do I want?".. this is a genuine question to explore, in various moments, for our dreams and aspirations are not set in stone nor stagnant throughout our lifetimes. We are constantly growing and evolving. Nobody knows "you" better than "you", and nobody can get "you" to DO anything that "you" do not want to do!

Leaders tend to be the ones who create their own unique paths.

I love to coach leaders, not followers.

Transformational coaching does not have a goal of getting anyone to "do more", but rather; the aim is for YOU to "BE" ("more" of) who "YOU" already are... and for this uniquely complex human being to feel more centred & focused in your BEing. So if you desire to create your own CLARITY & RESULTS; coaching may be for YOU!

In one way or another... your results always come from within YOU

None of us are made exactly the same so there is no "right" or "wrong" way to BE... ME.

First and foremost, a Coaching Partnership is an investment in "YOU" as a person, as well as in your "Ventures".

A partnership with a Transformational Life & Business Design Coach is created, and intended to help you design "YOU" from the inside-out, and see YOU in terms of Wholeness as a BEing! 

When YOU feel CLEARER on your Vision, Mission and Values, YOU will also feel clearer in your thinking, and become increasingly stronger, and more confident and focused in who YOU are, what YOU do, how YOU do it, and why YOU are doing it! 

CLARITY is created...

Why do YOU WANT this?

Coaching conversations are open-minded, non-judgmental "mirrors" to our "thinking" which helps us create inner clarity and alignment. Listening to your own wisdom emerge is often the greatest gift in shifting one's approach, and perspective... for the better! Coaching is considered a luxury rather than a necessity as coaching does not fix the past, but eternally focuses on "future building". 


Increasingly complex and challenging times can unravel the strongest of people, and spread our attention in various directions. Coaching has become an investment smart people make because our attention is our main commodity, and our attention is frequently manipulated by outside forces. Are you feeling manipulated or inspired in your Life?

Partnering with a coach continues to rise in popularity for all levels of leadership development as it is proven to empower personal and professional growth and evolution. The returns on executive coaching are frequently demonstrated to be quite... PHENOMENAL! Coaching is a mentoring, support and accountability system to leaders who WANT to invest time, and attention to their personal and professional growth and evolution. By their own choice!

Sometimes we do not see the forest for the trees.


Often, the encouragement or insight of another is all we need to grow and evolve, and move beyond our current circumstances. As a driven, motivated person, I can go to the gym on my own, but truth is that I am usually in "the best shape possible" when I go to the gym and meet my amazing fitness coach! Your Coach holds YOU to higher standards than "you" may at times do for your Self! My coach will not let me leave an ounce of untapped potential at the floor of a gym! Another's commitment, along with interest and inspiration to "your success" can be truly transformational.

The effectiveness of various coaching methods are widely known and proven in the world of sports. Coaching for executives, leaders and C-Suite "sufferers" is more of a recent development for human support, and a necessary one.

It is the leaders of today and tomorrow who change the world. Sill, life and business coaching continues to rise in popularity. Is it because Life keeps getting more and more complex? Or because our attention keeps being spread too thin?

Coaching has been around long enough to prove that a Great Coach can truly magnify YOUR results and help you break down your perception of "barriers". In order to invite transformation in; we begin by looking over the forrest, rather than closely examining individual trees. 

What I do as Coach?


As a coach, I help business owners and leaders, grow and evolve their ventures with less stress, and much more creativity and focus by helping to create CLARITY on personal and professional Big Picture Concepts; Vision & Strategy.

I practice radical acceptance with empowering conversations and candor. 

Inherent in a coaching partnership with ME is greater FOCUS, and accountability to RESULTS. 


My personal sweet spot is BIG PICTURE thinking, perspective shifting, mindset matters, love for human development and empowerment, all things design, business and strategy. I have great respect, and understanding for personal and interpersonal dynamics, and concerns. Consciously, I work on being limitless in my open-mindedness to unlimited possibilities, choosing to integrate IQ with EQ, as greater alignment occurs when we connect with the sensibilities of our hearts, as well as with the wisdom of our mind and our Spirit. 


I have been a Life & Business Design Coach to leaders for over 16 years. I am also a designer, business owner and a leader in my own world, a wife, and mother to teenagers. I got educated in design (BSD), and business (MBA), and ventured into coaching after meeting my first coach who encouraged the coaching potential in ME. 

I am a Certified Transformational Life Coach, trauma aware + informed, continually receiving lessons and "updates" on coaching and human related matters; human development theories, leadership studies, relationships, and various world affairs. As a Coach, I bring ALL of ME along with ALL of my skills to the table but the session is still going to be ALL ABOUT YOU! 

Leadership is a choice which starts by taking accountability for one's own life & work.

"We have to confront ourselves. Do we like what we see in the mirror? And, according to our light, according to our understanding, according to our courage, we will have to say yea or nay - and rise!" -Maya Angelou


"Not everything that is faced can be changed; but nothing can be changed until it is faced" - James Baldwin

“The ultimate leader is one who is willing to develop people to the point that they eventually surpass him or her in knowledge and ability.” – Fred A. Manske Jr.

Thank you for visiting, and welcome to the musings of a transformational life & leadership coach. 

Transformation is possible in any moment! YOU choose... 


Until we meet again... may YOU embrace Life with a mix of open-minded flow, and intentional transformation.

Check out my BLOG... or follow me on Insta.

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