For the person behind the life everyone sees.

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I’m María Lovísa Árnadóttir, an Icelandic writer and coach also known as Maja LOVE.

I write about grief, identity, love, leadership, and the lives we find ourselves becoming.

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For nearly two decades, I’ve also worked privately with people carrying significant responsibility or navigating profound change. Some lead companies. Some are finding their way through loss or a life that no longer fits as it once did. Many are holding more than anyone can see.

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You are welcome here wherever you find yourself in that story.

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[Read My Writing] [Explore Private Coaching]

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Begin with the writing

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Writing lets me reach people I may never meet. It is where I follow the questions that stay with us after the conversation ends: Who am I now? What do I do with what has happened? How do I keep living and loving through change?

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My essays move between the deeply personal and the questions we share. You may find yourself in a piece about widowhood, the private cost of always appearing capable, a life that has grown too small, or a walk with my puppy Sóla.

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[Explore the Essays]

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Featured essays: I am Widowed · When the Life You Built No Longer Fits · Sóla Is Not Having an Existential Crisis

 

 

The Becoming of Grief

 

I’m writing The Becoming of Grief, a memoir and companion for the lifelong journey of love and loss.

 

After my husband Stefan died suddenly, I began writing my way through a life I could no longer recognize. The book grew from that experience, and from my belief that grief does not end our story. It becomes part of how we live it.

 

I’ll share more about the book here as it takes shape.

 

 

A more private conversation

 

For some people, reading opens a question they want to explore in conversation.

I offer a limited number of private coaching partnerships for founders, executives, and people moving through significant transitions. The work is thoughtful and direct. We make room for the decisions in front of you and the life around them.

 

[Explore Private Coaching]

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Meet Maja

 

I grew up in Reykjavík, became the first in my family to attend university, studied design and business, and found my way into coaching in 2008. Life has since taught me things no qualification could have taught me alone.

 

I bring all of it to my writing and my work: curiosity, clear thinking, lived experience, and a deep respect for the complexity of other people’s lives.

 

[More About Me]

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Stay close to the conversation

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I share new essays and reflections on writing, grief, life, and leadership here and on social media. Come for what speaks to you; return whenever you need to.

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[Visit the Blog] 

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